Trade Show, Conference, & Program Marketing

Proven creative strategies that gain registrations, capture attendees, impact sponsors, reach exhibitors, and increase booth leads.

Conference, education, and trade show marketing is one of the most valuable marketing tactics your organization can have.  Attendees are engaged, exhibitors are showcasing the best products and services in the industry, networking opportunities are around every corner, and the education never ends.

Whether you are an association producing a show or event, an exhibitor who wants to increase quality booth leads that convert to sales, a sponsor looking for maximum, memorable exposure, to attendees wanting to make the most of your time, you’ll want to make sure you are investing your money in the right place.

Professional Association and Show Producers / Managers

Attendee Marketing:  Increasing registrations and keeping  attention before, during, and after the program

  • Email Campaigns
  • Print Advertising
  • Social Media Strategy
  • Video Marketing
  • Prospectus Development
  • Targeted Direct Mail
  • Budget Development
  • ROI Analysis
  • Public Relations

Exhibitor & Sponsor Outreach:  Keeping partners happy, informed, and coming back.

  • Email Marketing
  • Direct Mail Campaigns
  • Prospectus Creation
  • Social Media
  • Sponsored Content
  • Press Releases
  • Exhibitor Playbooks
  • Marketing Tips

Program Management:  Coordinating logistics and keeping the show on track – every time.

  • Vendor Management
  • Logistics Scheduling
  • Venue & Housing Coordination
  • Speaker Coordination
  • Conference Development
  • Benchmark Reporting

Suppliers, Exhibitors and Sponsor Marketing

Get a Plan:  Marketing that increases booth traffic, creates sales leads, and puts you in front of the qualified prospects you want to meet.

  • Sponsorship Selection
  • Targeted Advertising
  • Show Selection
  • Booth Management
  • Booth Creation
  • Collateral Development
  • Banner Production
  • Promo Items
  • CRM Workflows
  • ROI Reporting
  • Sales Lead Follow-up
  • Social Media
  • Email Marketing
  • Direct Mail
  • Booth Training