Blog

News, analysis, opinions, updates and more. Okay, let’s be honest, it is mostly opinion.  But hey, that matters, right?

Strategy trade shows

Post-Show Marketing Plan

Post Series 1:  Get the Internal Process Moving For the past 10+ years, I've focused on trade show marketing.  From...
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Uncategorized

Holiday Marketing Tip: Joyful Noise & Social Media

Tip # 1 – Create a Joyful Noise with Social Media Put the power of one of the least expensive...
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Uncategorized

Intro: Holiday Marketing Guide Series

About this Guide. Busy is an understatement. But seriously, it’s not too late for you to start your holiday marketing...
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opinion

Pecan Pie & 6 More Things I am Thankful For

Okay, yes, I am seriously, 100% thankful for pecan pie.  I'm not ashamed.  I am just a lover of the...
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opinion

Response: Who’s @ Your Table?

On Sunday, I heard a message called "The Table".  The main points from this that I took are below.  I...
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digital Email

Featured Campaign: Video Marketing

6 Marketing Videos This is a series of videos I helped produce and market for PMMI, a trade association who...
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5 Reasons to Exhibit @ Tradeshows
opinion Strategy

5 Reasons to Exhibit @ Tradeshows

In the first series of tradeshow marketing posts, I want to talk about Why do We REALLY Exhibit at Tradeshows?...
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New Series: Tradeshow Marketing: The Struggle is Real

I'm excited to announce my new series on trade show marketing! After learning the ropes of trade shows over ten...
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opinion

I’m not that important (and other things from PYLC)

  I recently attended a 3 day "non-work" (for me, marketing) related conference at PYLC (Potomac Youth Leaders Conference). And...
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opinion

Marketing Doesn’t Suck

It's Just Misunderstood. Forbes recently ran an article about a survey on employees responses "intent to stay" at their current...
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digital

Operation Video Epicnesss

The Project I'm currently working on series of marketing videos for a client of mine to help drive attendance to...
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Uncategorized

Weekly Wrap Up

So it's been one week since I officially launched my new website!  Things have been moving fast! Check it out:...
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Strategy

It’s Here – My BRAND New Site!

Did you catch my marketing joke in the title?  (crickets....) I'm Mattt Swain.  This is my site.  And I'm a...
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Email

My Email Checklist

Email marketing represents a huge part of my marketing ..and probably yours too. So, I've put together a few quick...
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Direct Mail

Why I Love Direct Mail (and YOU should too)

Just days ago, CNN aired an investigation of a nonprofit organization and its direct mail vendor A CNN reporter made...
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Strategy

The Value of a Sponsorship

Moving from the corporate exhibitor role into consulting positions with associations, I've come to appreciate the value of a well-planned...
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