Blog

News, analysis, opinions, updates and more. Okay, let’s be honest, it is mostly opinion.  But hey, that matters, right?

What I Learned About Crisis Marketing
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What I Learned About Crisis Marketing

It is without a doubt that COVID-19 has stretched even the most seasoned marketer. I've run PR in a lot...
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Because you deserve it
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Because you deserve it

Because my love language is words of affirmations, I want to share some affirmations that I think we need to...
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3 Tips for Working Remotely
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3 Tips for Working Remotely

I've been working remotely for 15 years - either full time or part time. With the recent shift of having...
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What I Learned in 2018
opinion

What I Learned in 2018

This year has been amazing, messy, hard, and different. Following Liz Ryan at Human Workplace, I grew my flame. I...
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3 Things Toys R Us Teaches About Business
opinion Strategy

3 Things Toys R Us Teaches About Business

It's the end of an era. I remember going to Toys R Us on my 9th birthday with my mom...
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Everybody needs the hush.
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Everybody needs the hush.

It's just before 9am. My daughter is on the bus. The dogs are preparing for their very important after breakfast...
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Revisited: You Have the Power
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Revisited: You Have the Power

This article was originally published here. 15 years later, I finally figured it out. I remember when I thought I...
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digital marcomm Strategy

The Website, the Why, & the Social Media

A friend, colleague, website superhero, and graphic design marvel, Dani Kelley, recently published an article with great information on what...
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opinion

Don’t Call me Sweetie!!!

It happened.  I froze.  I was surrounded by strangers and no one jumped in to help.  I wondered if it...
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opinion Strategy

The 3 H’s

Okay, I might have taken this from a recent conversation from a good friend of mine., but I couldn't resist...
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Not Everybody Wants Your Opinion
opinion Strategy

Not Everybody Wants Your Opinion

I recently attended our annual Potomac Youth Leadership Conference in Baltimore, MD.  Here, regional youth workers and pastors gathered to...
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MarComm Weekly 7.31

MarComm Weekly   Marketing Insights, News, & Inspiration Around the Web & in the Industries I Serve. Top Stories. American...
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Marcom Weekly 7.24.15

 - Marketing Insights, News, & Inspiration Around the Web & in the Industries I Serve. - Top Stories. American Marketing...
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digital Email Strategy trade shows

Video Marketing Series

The future of marketing is in video. I've helped an association with their video marketing promotion series.  Here, I worked...
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What Was I Thinking?

I stumbled upon an old marketing portfolio of mine from a few years ago.  As I opened my over packed,...
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5 Things A MEGA Easter Egg Hunt Reminded Me About Marketing

It was less than 26 degrees outside and no one was winning the parent of the year award.  Hundreds of...
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opinion Strategy Uncategorized

Be Available & 2 Other Things I Learned at Potomac Conference

The music. The noise. The 2,500 teenagers. The 5 hour van ride. The 4.5 hours of sleep in 24 hours....
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opinion

7 Things Distracting Me

As a freelance marketing guy, I've been trying to keep myself pretty busy with projects and the reasons why I...
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digital Direct Mail Email Strategy trade shows

Post-Show Marketing Plan: GO!

Post Series 2:  Take a Multi-Channel Approach Now that the show is over, your booth is stored away until your...
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Strategy trade shows

Post-Show Marketing Plan

Post Series 1:  Get the Internal Process Moving For the past 10+ years, I've focused on trade show marketing.  From...
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