About Me

 I’m Matt Swain and I love marketing. (Seriously.)

Marketing is about communication, getting the attention of your audience, and keeping it.

I believe in “purpose-driven” marketing.  Define your goal.  Tell your story.  Stay true to your mission.  Every organization has a story to tell.  Let’s get creative and tell yours.

20 year creative marketing, public relations, and development leader serving in education, tech, finance, government, marketing agencies, and high-performing non-profits.

• Direct ability to progress ideas/services/products from concept, go to market, and final delivery.
• Proven membership, loyalty, and customer marketing strategies/programs for retention ROI.
• Experienced PR strategist with earned/paid media, thought leadership, case studies, & white papers.
• Educational marketing with national conferences, prof. development, STEM, & life-long learning.
• Develop and nurture partnerships, co-marketing, and revenue-generating sales and opportunities.
• Adept at product development, implementation, and customer insights to make intentional decisions.

Marketing Agency Experience to Make and Impact and Drive Business Forward:
Digital and traditional direct marketing, email marketing, social, copy writing, direct mail, Google Analytics, video marketing, SEO, content, Facebook and IG ads, website development, and more.

Making an Impact: Spoke at GMU Marketing Class for marketing and career development & had an influencer marketing campaign recognized nationally with the American Library Association and used as a best practice template nationwide.

.  See all 40+ marketing specialties.


I believe in the power of community.

Everyone and every organization should consider their impact on the community.  I give back to mine in several ways, including

  • Board Member on Gifts Giving Back, a nonprofit focused on literacy and arts.
  • Program Committee Member to Marketing Mindshare, a marketing education and networking group part of Top of VA Regional Chamber for businesses in Winchester, Frederick and Clarke Counties
  • Board Member to ChildSafe Center – a nonprofit focused on helping children find hope, find their voice, and share their stories to stop abuse.

But wait, there’s more.  (I couldn’t resist.)

Let’s see…I’ve also

  • Created and led marketing campaigns around product launches and company acquisitions
  • Rebranded a historic public library system
  • Launched an influencer product campaign for kids toys
  • Collaborated with and for hard-hitting creative marketing agencies
  • Designed specialized attendee and exhibitor programs for one of the largest conferences in the US
  • Directed creative marketing strategies and leadership to a national science toy company for kids
  • Published case studies for a national certification commission of regulatory compliance
  • Saved a new, failing conference and increased attendance by 12% with thousands of dollars under budget
  • Promoted advocacy campaigns, including publishing press releases and proclamations, while working with local government

Want to know More? Browse my portfolio or connect with me on LinkedIn

That’s my story.  Now, let’s tell yours.